New Delhi: Muscle & Strength India, one of the country’s leading retailers of fitness supplements & nutritional products has launched its store in Vellore, Tamil Nadu. Muscle & Strength India is now looking to expand aggressively in the South market through franchisee route as it seeks to deepen its presence in India’s growing nutritional supplement space.
“Apart from metros, we are also witnessing demand in the tier 2 & tier 3 cities where availability of latest, genuine and economically priced supplements is still a challenge. We aim to expand this year and further launch products in various variants, focusing on different health and wellness categories and segments,” said Mr. Praveen Chirania, Founder, Muscle and Strength India.
“Supplements are a direct source of protein and it’s really beneficial if taken carefully and with proper knowledge. With so many supplements stacking up on the shelves, genuineness is a questionable factor for all as there are a lot of fake, counterfeit products in the market. However authenticity is a guarantee when you shop at Muscle & Strength India,” said Mohmmad Iqbal.
“Consumers are increasingly shifting towards preventive healthcare. The Covid-19 pandemic has also led to a rise in awareness among people for healthy eating which has further fuelled the growing demand for dietary supplements. However, it is important to make the distinction between genuine and fake supplements and hence one should buy them from genuine dealers of reputed brands,” said Nadeem Johar, Store Owner, Muscle and Strength India.