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 O. Smith India Launches Elegance Prime – an Energy Efficient Water Heater with Longer Life



Bangalore: A. O. Smith, a leader in water heating and water treatment products, announced the launch of its latest water heater in India, Elegance Prime. This Bureau of Energy Efficiency (BEE) five-star-rated water heater offers a wide range of features, including innovative RRID (Rust Resistant Integrated Diffuser) Technology, which enhances hot water output and saves on energy costs. It also includes a Blue Diamond™ glass-lined tank and a state-of-the-art heating element, which aids in corrosion resistance with a longer life when compared with ordinary water heaters, even in the toughest water conditions.


This compact premium water heater features a rust-proof outer body and superior design to enhance style and comfort in the bathroom. The Elegance Prime water heater is equipped with technology features that reflect the company’s commitment to building innovative products to meet the ever-changing needs of its customers. The Elegance Prime is available in 15 and 25 liters, with an MRP of INR 11,400 onwards with a seven-year warranty on the tank.

Commenting on the launch, Mr. Parag Kulkarni, Senior Vice President – International and President – A. O. Smith India, said, “Consumers today are more discerning and have an inclination for superior products that offer technological and aesthetic excellence. As a pioneer in innovation and a market leader in water heaters, we keep a pulse on the latest consumer trends and develop our products with an eye to the future. Elegance Prime blends advanced technology with high-end aesthetics and raises the bar in the water heating category. With the launch of this new product and our strong distribution network, we expect to further expand our market penetration across India.”

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