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New Delhi, 15th March 2024: Bata India is set to redefine the sports shoes and activewear landscape with the relaunch of Exclusive Brand Outlets for sportswear and lifestyle brand ‘Power’. Headquartered in Canada, Power is known worldwide for its high-performance sport shoes and apparel. This pivotal shift is a strategic business decision, driven by the increasing popularity of athleisure and adoption of active lifestyle by modern Indian consumers.
Speaking on the occasion, Gunjan Shah, Managing Director & Chief Executive Officer, Bata India said, “Power is a globally admired brand with a strong international presence. Recognizing the increased demand for athleisure in India, we decided to open Exclusive Brand Outlets for Power to offer a world class shopping experience to our fitness-conscious consumers. With these new stores, we are making international technology-led footwear and apparel accessible to all. Our aim is to open 50+ Power EBOs by the end of 2025.”
Pietro Schira, Chief Brand Officer, Bata Group said in the press release, “The entry of Power EBOs in India marks an exciting chapter for Power, strengthening its global presence. The outlets will provide Indian consumers an unparalleled access to our innovative products, satisfying local demand for international technology with high-quality performance shoes and apparel.”
The new store boasts of the latest and the most innovative products that offer high rebound, shock absorption, extended comfort and stability for various fitness activities like running, walking or training. The flagship offering under running, Power XO Rise+ features a unique technology in the midsole formulation that provides 25% more rebound and also gives shock absorption through tunnel technology.
The Power Exclusive Brand Outlet is designed to create an immersive shopping experience, allowing customers to explore and indulge in the brand’s innovative offerings. To elevate customer experience, it offers global tech experience with digital receipts, Lift & Learn, and Omni-channel deliveries, a press release stated.
